MERCHANDISING & PROMOTION
BRAND PROMOTION AFTER SHOCK (Jim Beam Brands) It's not shocking to see a 750 ml bottle paired with two logoed shot glasses with...
On The Shelf
Products & Packaging * Freixenet USA has debuted a new sparkling wine, Freixenet Brut de Noirs, which will be marketed as a "soft brut," the company says....
AMERICA GETS READY FOR A CORKING EVENT
As America ready for the great champagne rush? All the early predictions were that the world would celebrate the end of the 1990s with a bang and...
2012 Great American Beer Festival Winners Announced
The 2012 Great American Beer Festival® (GABF) competition awarded 254 medals to some of the best commercial breweries in the United States. Presented by the Brewers Association, GABF...
Malternative Maximization
No matter how you measure it, when it comes to the consumption of adult beverages there's no doubt that in this country beer is king. Yet, even though...