Beverage News

Fris Flavored Vodkas

Frïs Vodka is relaunching its brand and with a new range of flavors and a new bottle design. The distinctive bottle features a chiseled ice-grey exterior. Frïs is...

Beverage Dynamics Newsletter – 1/31/13

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Heineken Revamps Bottle Design

Heineken is unveiling a new taller bottle that has a longer, narrower neck than the Dutch lager'€™s old bottle. The redesigned Heineken bottles arrive in New York bars...

2012 Advertising & Promotion Award Winners

The winners of Beverage Dynamics' annual awards, honoring the best in off-premise advertising and promotion campaigns. Congratulations to all the brands who were recognized in this year's line-up...

Prosecco Makes Its Case

At the upscale, respected Range restaurant in San Francisco'€™s gentrified Mission District, one of the house specialty drinks is called Backwards in Heels, an homage to Ginger Rogers....

Beverage Dynamics Newsletter – 10/1/12

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Creative Industry Promotions – Part I

Heineken, Grand Marnier, Bombay Sapphire, Southern Comfort and DonQ have launched new advertising and marketing campaigns in recent months that go beyond traditional advertising and promotions. From event...

Creative Industry Promotions – Part III

In this next installment of our industry promo series, we'€™ve included six new approaches to driving customer engagement, brand recognition and general publicity. For a refresher on some...

New Parducci Wine Cellars Line

Small Lot Blendis a new line of wines available from Parducci Wine Cellars. The line'€™s varietals include chardonnay, pinot gris, petite sirah and a number of others, with...