On the Shelf

Crossfire Hurricane Rum Rolling Stones

Crossfire Hurricane Rum

The latest celebrity-launched spirits brand is Crossfire Hurricane Rum from the Rolling Stones. The name is inspired by the opening lyric of their song "Jumpin’ Jack Flash."  The Rolling Stones say of the new venture, “We’re...
Whipshots Limited-Edition Strawberry flavor

Whipshots Limited-Edition Strawberry

Whipshots, the vodka-infused whipped cream from Starco Brands and global icon Cardi B, has launched a limited-edition Strawberry flavor in time for Valentine’s Day. Strawberry Whipshots will be available online and in select retail...
The Reverend Sour Mash Whiskey

The Reverend Sour Mash Whiskey

New from Call Family Distillers, The Reverend Sour Mash Whiskey is meant to recognize a part of Tennessee distilling history. The Reverend Daniel Houston Call was a 19th-century preacher, farmer, grocer and distiller. As a...
The Flying Monkeys IPA Box Set canadian brewery beer brew ipas

The Flying Monkeys IPA Box Set

Canadian-based brewery Flying Monkeys has introduced into the U.S. market The Flying Monkeys IPA Box Set. This is a four-pack box of never-released IPAs, featuring:  Squishy Marshmallow IPA (6.4% ABV) Meep-Morp High-Density Hop-Charged IPA (6.7% ABV) Gloop Breakfast...
Lodestar Whiskey

Lodestar Whiskey

Lodestar Whiskey, a women-founded and -led spirit brand, has introduced its first expression, a blend of straight high rye bourbon and American single malt whiskey. The first-ever whiskey to be backed by Diageo’s Distill Ventures Pre-Accelerator...
Thunder Bitch Canadian Whisky Liqueur

Thunder Bitch Canadian Whisky Liqueur

Combining Canadian whisky, cinnamon and chili, Thunder Bitch is a whisky liqueur that make its U.S. debut next month at Guy Fieri’s annual Flavortown Tailgate party during Super Bowl Sunday in Las Vegas, February...

Boochcraft Hard Kombucha Launches Mood

Boochcraft, a hard kombucha company, just launched Mood, a new line of non-alcoholic functional beverages. As Boochcraft’s first line extension, Mood offers consumers an all-new range of fruited tonics, launching with two beverages: Energize...
Ciroc Limonata 

Ciroc Introduces Ciroc Limonata

The Makers of Ciroc Vodka have launched Ciroc Limonata, the vodka brand's newest flavor innovation and a permanent addition to its portfolio. This vodka is infused with tangy citrus and Italian lemon flavors, the company states. Its taste profile was...
Casa Lotos Sotol Blanco

Casa Lotos Sotol Blanco

Casa Lotos is a new-to-market, 100% pure sotol made from the native Dasylirion plant of Chihuahua, Mexico. The brand announces its initial entry into the wider U.S. market with a Sotol Blanco offering. This is initially...
Juggernaut Wines Sauvignon Blanc wine

Juggernaut Wines Marlborough Sauvignon Blanc

Juggernaut Wines, from the Bogle Family Wine Collection, has introduced its Marlborough Sauvignon Blanc. The inaugural 2023 vintage of the Marlborough Sauvignon Blanc is available now on Juggernaut’s website and at retail stores nationwide with...