Redefining the Cream Liqueur Category
Cream liqueurs are more that just blends that contain Irish whiskey. Rising consumer interest in craft and premium products has extended into the category. New products coming out include high-end tequilas and rums blended...
Burnett’s Vodka Announces First Redesign in 25 Years
For the first time since its inception 25 years ago, Burnett’s Vodka will launch a major redesign of the bottle and package to align with continued growth trajectory, the company says.
“The vodka category is...
Jack Daniel’s Launches Official Podcast
Jack Daniel’s Tennessee Whiskey has rolled out “Around the Barrel with Jack Daniel’s” – the first official podcast from the whiskey-makers in Lynchburg, Tennessee.
Hosted by Lucas Hendrickson, the new show shares stories and insights...
Jägermeister Aligns with Southern Glazer’s Across Entire U.S. Footprint
Southern Glazer’s Wine & Spirits, the largest North American wine and spirits distribution company, has expanded distribution agreements with Mast-Jägermeister US in 13 additional open markets and 11 additional control markets.
With this expansion, Southern...
Casamigos Launches New Mezcal Line
Casamigos Tequila has announced a new permanent mezcal line extension.
The news comes just over half a year after the brand sold to Diageo for $1 billion. The original line of tequilas launched in 2013,...
Molson Coors Reports 0.2% Growth, $11 Billion In Sales In 2017
Times are tough for macro beer brands, and Molson Coors recently reported a nearly flat 0.2% global growth in 2017 for $11 billion in total sales.
The report included fourth-quarter statistics. U.S. domestic sales-to-retailers volume...
Boston Beer Names New CEO
The Boston Beer Company has announced the selection of Dave Burwick to succeed Martin Roper as president and CEO.
The company expects Burwick to assume the role during the second quarter of this year. Burwick has...
4 Craft Rums on the Rise
Craft rum is on the rise. Savvy consumers have discovered that the category offers the same depth of flavors as whiskey — at a fraction of the price.
Below are four craft rum brands whose...
5 Cocktail Trends for 2018 with Recipes
National alcohol distributor Southern Glazer's Wine & Spirits has released findings from their study of cocktail trends for 2018. The company reportedly carried out a tasting tour across the U.S., led by a team of national...
Vodka Regains its Voice in the Mixology Movement
Editor's note: Occasionally we cross-post content from our sister publication Cheers, as what in style on-premise so often informs the next trends for off-premise.
“Vodka is still a huge driver for us,” says Brandon Wise,...