Budweiser Launches First-Ever Nitro Beer
The newest brew from Budweiser is a golden lager infused with nitrogen gas.
Budweiser Nitro Gold is a first-of-its-kind for the company. Starting today it is available nationally in six- and twelve-packs of 12-oz. cans.
Budweiser...
Founders Brewing Adds Unrivaled IPA to Year-round Lineup
Founders Brewing Co. has announced Unraveled IPA as the newest addition to the brewery’s year-round lineup.
Unraveled IPA is a juicy IPA, dry hopped with traditional hop pellets and lupulin powder, which is a hop...
Alcohol Brands Partner with Food-Pairing App eMeals
As cell phones increasingly play a larger role in retail purchases both digital and in-person, some alcohol brands have partnered with an app that recommends alcohol and food pairings.
Alcohol companies including Bacardi, Jackson Family...
How Wines Become Sweet
Grapes are sweet, but most wines are not.
Wines are traditionally fermented “dry,” because this has been the easiest way to make wine for thousands of years. During fermentation, yeasts feed on sugar and convert...
Truly Lemonade Hard Seltzer Hits Retail Shelves
Truly Hard Seltzer today announced the launch of Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice.
Hitting shelves now, four styles of Truly Lemonade are available nationwide...
Rogue Ales Releases 2020 Product Calendar
The craft beer pioneer Rogue Ales has released their 2020 product calendar, outlining the brews that retailers and consumers can expect from the company this year.
“I am extremely proud of our 2020 products,” says...
Our 2019 Alcohol Gift Guide: 40 Boozy Presents
The holidays are right around the corner. Consumers are looking for gifts for friends, family and co-workers. High-end spirits, beer and wine remain a staple of gift giving — especially as the craft boom...
Diageo Campaign Supports Safe Drinking During Holiday Season
Diageo North America has unveiled its new #JOINTHEPACT social media campaign in an effort to prevent drunk driving during the holiday season.
This program supports the company’s global ambition to collect 50 million pledges to never drive...
White Claw Announces Production Investment to Meet Demand
After a summer of shortages for White Claw spiked seltzer, the brand's parent company, Mark Anthony Brands, has pledged $250 million to help meet demand.
Anthony von Mandl, founder of Mark Anthony Brands, told attendees...
The Top Liqueur Trends and Tricks in 2019
Editor's Note: Since most beverage alcohol trends begin at bars and restaurants, we occasionally cross-post content like this from our on-premise sister publication, Cheers magazine.
While base spirits are the foundation of the cocktail, liqueurs...