Boston Beer Reports Turnaround Fueled By New Products
Boston Beer, makers of Sam Adams and Angry orchards among other brands, has hardly reported good news in recent time. The company seemingly became a victim of its own success. The craft beer industry...
Jameson Debuts First-Ever Cask Strength Whiskey
Jameson Irish whiskey has announced the launch of Jameson Bow Street 18 Years Cask Strength, the first-cask strength Jameson to be available globally.
Distilled and matured at the Midleton Distillery, Co. Cork, Jameson Bow Street...
Brewers Association Launches Independent Craft Brewer Seal Retail Program
The Brewers Association has announced a new retail program in support of their independent craft brewer seal.
The Brewers Association will equip on- and off-premise retailers with free assets to activate the independent craft brewer seal...
Sobieski Vodka New Packaging
Sobieski Vodka has relaunched the brand with a new bottle design that aims to reposition the brand as "the perfect choice for those who do not want to pretend, who are seeking real moments,"...
Hornitos Tequila Debuts New TV Commercial, Summer Campaign
Hornitos Tequila has debuted its first TV commercial as part of the new, fully integrated “A Shot Worth Taking” campaign that embraces the brand’s shot-taking spirit and "celebrates those who take their shot in...
How Liquor Barn Taps Into Trends
If you’ve ever shopped for beer, wine, or spirits in Kentucky, chances are you’ve visited a Liquor Barn store. It’s the largest independent chain of alcohol retailers in the state and boasts some of...
Beer Institute Reports on 2017 Packaging Trends
The Beer Institute — based in Washington, D.C. while representing the $350-billion beer industry — recently released their 2017 State Packaging Report. This study looks, state-by-state, into the trends of how brews were delivered to...
Rhode Rage Double IPA
Newport Craft Brewing & Distilling Co., formerly known as Newport Storm and Newport Distilling Co, has released Rhode Rage, an unfiltered Double IPA.
Blends of Mosaic and Citra hops add juicy hop flavor, the company...
Finlandia Vodka Unveils New Packaging
Brown-Forman today unveiled a new package design for Finlandia Vodka.
Conceived to capture the premium and dynamic essence of Finlandia Vodka, the design continues the brand’s half-century tradition of ice-inspired bottle designs, the company says.
“With...
The Sazerac Company Launches Agave Website
The Sazerac Company has launched an educational website about all things agave.
This new website, GreatAgave.com, includes information about the history of agave spirits, the plant itself, where it’s grown and the many processes and...