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El Jimador Tequila Matches Fans Against Tim Howard for $1M

Think you can score a goal on Tim Howard? el Jimador tequila and Howard, the U.S. National and Everton goalkeeper, have together launched a program entitled “Your Shot at $1 Million." Targeting soccer fans and consumers 21+ nationwide, the promotion...

BD Roundup – June 10, 2015

Beverage Dynamics Round Up - June 10, 2015 View this email online June 10, 2015 Edition TOP NEWS Newcastle Credits England for July 3 Day Off Brown-Forman Investing $50 Million in Irish Distillery AB InBev Increases Water Efficiency Australian Wine Leaders...

Peroni abd Gia Coppola Celebrate Italian Film

Friends and tastemakers came together on June 9 on the rooftop of New York City’s Hudson Hotel to celebrate with Peroni Nastro Azzurro the Grazie Cinema Series by filmmaker, Gia Coppola. For the summer of 2015, Coppola has curated a series of...

Back to the Future with the Moscow Mule

The Moscow Mule is an oddly named cocktail with a history that was decades ahead of its time. The first half of its name is easy enough to figure out. Invented in 1941 California, the...

Bode Miller Celebrates Father’s Day with Jose Cuervo

Jose Cuervo’s ultra-premium aged tequila, Reserva de la Familia, kicked off Father’s Day with an art-centric initiative with Olympic gold-medalist skier Bode Miller and his father, Woody (pictured together above), to celebrate the unique bond between father...

BD Roundup – June 17, 2015

Beverage Dynamics Round Up - June 17, 2015 View this email online June 17, 2015 Edition TOP NEWS Diageo's Larry Schwartz Announces Retirement Grand Marnier Offers Father's Day Personalization Next Glass Announces Industry Partnerships Campari Sells Enrico Serafino Peroni Celebrates Italian Film El...

Kacey Musgraves Introduces Zodiac Vodka to Tennessee

Kacey Musgraves, Zodiac Vodka brand ambassador and country music star, introduced the product to Tennessee with a launch event at Acme Feed & Seed Bar in Nashville on Tuesday, June 16. The country soirée marked the craft potato...

Budweiser Kicks Off Monument Series with Mary J. Blige in NYC Harbor

Budweiser kicked off its first ever Monument Series on the evening of Sunday, June 21, with music experiences on Liberty Island and Governor’s Island in the New York City harbor. On Liberty Island, nine-time Grammy Award winner Mary J. Blige performed...

Leaving a Legacy in Spirits

Who wouldn’t dream of creating a cocktail with lasting international appeal? The annual Bacardi Legacy Cocktail Competition seeks such a drink. Held last April, the 2015 event welcomed 34 preeminent bartenders — each won competitions in their...